BiscoMisr was established in 1957 and originally served as a key supplier of baked goods and confectionery for the army and national schools. In 2005, it transitioned from the public sector to the private sector, which helped modernize its operations, expand its product range, and strengthen its competitiveness in Egypt’s FMCG market. Today, with over 50 years in the Egyptian market, BiscoMisr is a country’s leading biscuit company, with a strong presence in supermarkets, local shops, and Middle East & African export markets, offering a wide range of luxury biscuits, wafers, and sweet snacks. It is now part of the HSA Group.